Lennar pivots on product offerings to lure buyers amid work-at-home shift

By Angela Gonzales | Phoenix Business Journal

Alan Jones, president of the Arizona division for Lennar Corp., always figured the company’s Next Gen flexible suite homes product line was a good idea. Now, amid the coronavirus pandemic, new home buyers are flocking to the company’s mutlifaceted design.

Originally designed as a mulitgenerational home, where grandma can be nearby — complete with a door between the suite and the rest of the house — they now are being embraced by families who are working from home or setting up classroom space for their children during the pandemic.

Read the full subscription story from the Phoenix Business Journal.

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