‘The New Chardonnay’: Is the mainstreaming of cannabis culture upon us?

Author Heather Cabot Thinks the Mainstreaming of Cannabis Culture Is Upon Us (3)
Kevin Abosch/Penguin Random House

By Jennifer Goldberg | Phoenix New Times

As Heather Cabot researched her 2017 book, Geek Girl Rising: Inside the Sisterhood Shaking Up Tech, she noticed something she found odd: Angel investors and venture capitalists she spoke to for the book were beginning to invest in cannabis startups.

“I was really surprised, and frankly, I was kind of floored, because these were people I regarded as rather straitlaced, and many of them had Wall Street credentials, and I didn’t understand why they would be investing in something federally illegal,” she says.

Cabot, a former ABC News correspondent and anchor who spent much of her childhood living in Phoenix, is back with her second book, The New Chardonnay: The Unlikely Story of How Marijuana Went Mainstream, which was published last month. It’s a lively account of the way cannabis — and the people who grow, sell, and use it — is leaving the shadows, and includes vignettes from Las Vegas marijuana business conventions; New Jersey mansions; the Mumbai, India, hotel room of Snoop Dogg’s manager; and even the Yavapai County courthouse in Prescott.


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September 2020