Gilbert to debut new logo

By Cecelia Chan | Gilbert Sun

Gilbert will debut its new vibrant-colored logo and catchy tagline digitally to the public on Nov. 18.

The town two years ago started work on rebranding itself and intended to unveil the finished product on July 6, Gilbert’s 100th birthday celebration but the pandemic threw a wrench in the schedule.

“This is more than just a logo but a brand that represents the community,” said Dana Berchman, chief digital officer who gave a sneak peak to Town Council in a special virtual meeting last Wednesday. “We’re thrilled and looking forward to this.”

Town Manager Patrick Banger said the cost to implement the new logo is minimal as it will be placed on materials and supplies as they are ordered and most of it will be digital.

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