Image courtesy Empire Group of Companies
By Tom Scanlon | West Valley View
When Mayor Kenn Weise and other city officials started talking about “The BLVD” in the center of Avondale, longtime residents may have been forgiven if their responses ranged from shrugs to eye rolls.
After all, the 356 acres were mostly … nothing.
On Sept. 9, 2019, Avondale City Council approved a new specific plan for its city core. Formerly known as Avondale City Center, it was rebranded as The BLVD (“The Boulevard”).
According to the brochure that launched it, “The BLVD will be the West Valley’s newest mixed-use destination and will offer pedestrian oriented districts, generous landscaping, boutique shops, and vibrant dining options, as well as parks and plazas for family and friends to gather.”
