(Disclosure: Rose Law Group represents Christopher Todd Communities.)
By Joe Bousquin | Builder
For years, single-family home builders have lamented that they can’t build affordable, first-time starter homes and still make a profit.
That started to change in 2019, when, after sales of luxury and move-up homes dwindled in 2018, builders such as Meritage, Lennar, and KB Home followed the lead of D.R. Horton’s Express brand and pivoted toward entry-level product. The surprising part was they were even able to make money doing it.
But then the COVID-19 pandemic, and the resulting flight of people wanting to move out of urban areas to less densely populated suburbs, hit in 2020.
