December 24, 2024 10:51 am
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How Phoenix Open wrote the playbook for PGA Tour

(Disclosure: Rose Law Group represents PGA Tour.)

By Todd Kelly | Golfweek

Sports betting is now legal in 21 states and another five recently passed bills.

Media outlets are spending more time discussing wagers and new TV shows are springing up to promote the odds and ends of sports gambling.

This week, during the live TV coverage of the Waste Management Phoenix Open on Golf Channel and NBC, streaming service Peacock Premium will debut what it’s billing as the “first-ever betting companion show during a PGA Tour event — a live second-screen experience entitled NBC Sports Edge BetCast.”

NBC is planning to have 10 hours of this content — 2½ hours a day — spread out over the four days of competition. A big focus will be how golfer’s odds change throughout the course of a round or the week.

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