Tri Pointe CEO on industry trends and brand consolidation

By Mary Salmonsen | BuilderOnline

Tri Pointe Homes—No. 16 on the 2020 Builder 100—announced the consolidation of its six regional home building brands under one single brand in January.

A month later, on its most recent earnings call, the unified builder reported 14% year-over-year order growth in Q4 2020—before the consolidation—as well as a home building gross margin of 23.2% and a backlog dollar value of $1.9 billion, up 69% from one year ago. The builder anticipates delivering between 5,700 and 6,000 new homes in 2021, up from 5,123 homes delivered in 2020, with an expected gross margin of 21% to 22%.

BUILDER spoke with Tri Pointe CEO and director Doug Bauer about the company’s decision to unify under one brand, the impact of the COVID-19 pandemic on broader trends, and the future of the industry as a whole.

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