At 3Roots in the San Diego area, home builders Lennar, Shea Homes, and California West have joined forces to create a community based on the concepts of “wisdom, wellness, and wonder.” Photo courtesy of 3Roots
(Disclosure: Rose Law Group represents Fulton Homes, Lennar and Shea Homes.)
By Lydia Lee | BuilderOnline
As of August, Taylor Morrison, one of the top 10 largest home builders in the U.S., decided to make whole-home air filtration and water filtration, along with other features, standard in all its homes. The company launched its TM LiveWell initiative partly in response to pandemic news coverage about air circulation, but also in response to strong interest in home health and wellness among home buyers that it surveyed. Of the 2,000 respondents, the younger generation—40% of millennials and 35% of Gen X buyers—was particularly interested in these aspects of a new home.
“There’s a healthy movement that’s been coming for quite some time. COVID has just accelerated that,” says Stephanie McCarty, chief marketing and communications officer at Taylor Morrison. “We think this is here to stay—this isn’t a temporary solution for ‘COVID days,’ if you will. We really think that consumers will have an eye for healthier homes. It will be a permanent, structural shift.”