Internationally Acclaimed Artist Sonia Falcone Debuts New Fashion Line in Scottsdale

By Rose Law Group Reporter

(SCOTTSDALE, Ariz.) – Fashion designer Sonia Falcone, announced the American Launch of her new collection at Wardrobe Apparel in Scottsdale Fashion Square. Falcone, whose work has appeared at the Venice Biennial on two separate occasions, teams up with Canadian businesswoman Alexandra Thompson, owner of Wardrobe Apparel store to enter the American market with her signature AMA Designs by Sonia Falcone.

Wardrobe Apparel was born at the crossroads between fashion and serendipity. By combining that with a “je ne sais quoi” approach and everyday luxury, it brings a dynamic and cosmopolitan vision to the fashion and e-commerce market.

That same philosophy is shared by the contemporary designer, Sonia Falcone. Falcone had her triumphal entry into the world of fashion with her Cabo Chic AMA Designs by Sonia Falcone collection, which emerged in the midst of the pandemic with the primary objective of creating a source of employment for a group of seamstresses from Los Cabos, Baja California Sur so they could provide for their families.

Sonia Falcone, President and Founder of AMA Saving the Oceans, broke into the fashion design industry only four months ago, and has quickly made a name for herself. She has since joined Wardrobe Apparel’s selection of designers, and her line is featured in the store located at Scottsdale Fashion Square. The Wardrobe Apparel team curates with the avant-garde and influential trendsetters in mind, going beyond mass-produced and creating a lifestyle unique to the cultured and well-traveled woman.

Alexandra Thompson, whose firm is highly regarded in Vancouver, Canada, is a fan of wardrobe and the individual, as well as the force behind Wardrobe Apparel, which led her to Sonia Falcone and her wonderful cabo chic designs.

The AMA Designs by Sonia Falcone firm has elegant kaftans – the creative designer’s favorites – blouses, shorts, cover up’s, among other garments made with 100% natural materials such as linen, silk and cotton.

As for accessories, customers will find hand-painted hats with marine motifs inspired by the work of a contemporary plastic artist who gives her the hallmark of unique pieces, collectibles; in addition to a line of bags such as the elegant clutch, the practical Tote, the modern and sophisticated belt bags, the essential wallets to store all kinds of documents and card holders, ideal for those special occasions, finely crafted in leather and with silver sea motifs.

Sonia Falcone also has a line of elegant wedding dresses. The designs are easy to wear, unpretentious, with simple lines. The fabrics are made with guipure, taffeta, lace, cotton, tulle and silk that give each one of the creations exuberance and exquisiteness, which in turn, evoke the innocence, illusion, fantasy and romanticism of that special moment in the life of every woman.

The creative director of the firm AMA Designs by Sonia Falcone took up for each of her pieces the symmetry of marine life with clean designs, with subtle shapes, with variations in cut and confection in sleeves, collars, skirts and the areas of the bags, while the colors are as deep as the turquoise tones of the sea.

Alexandra Thompson’s enthusiasm for business is equal to her love of art, design, and travel. It was after a life-changing trip to Nepal that Alexandra saw the connections between her admiration for art well done and the need for women to create their own custom wardrobe.

Alexandra Thompson, Owner of Wardrobe Apparel

To get any of these garments, visit the new Wardrobe Apparel store in the exclusive Scottsdale Fashion Square luxury mall in Arizona, and soon through the online store

Part of the sales of the various articles of the AMA Designs by Sonia Falcone firm will go to the social programs, as well as the conservation of marine life of the AMA Saving The Oceans Foundation, which include the creation of the AMA Marine Life Museum and support for the San José Down Syndrome Center.

Stay informed about the activities of the AMA Saving The Oceans Foundation, as well as its president Sonia Falcone through their social networks:


Instagram: ama_saving_the_oceans

Instagram: @sonia_falcone

Twitter: @SoniaFalcone

FB: Sonia Falcone

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