Mr. Potato Head is no longer a mister
New York (CNN Business)
Hasbro is dropping the honorific “mister” from the “Mr. Potato Head” brand, renaming the shapeshifting plastic spud to the gender-neutral “Potato Head.”
It’s a notable change from one of the world’s largest toy makers to untether one of its most famous products from a binary gender identity — something that was far less controversial in 1952, when Hasbro introduced the decidedly male and playfully anthropomorphic tuber.
“Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr. from the Mr. Potato Head brand name and logo to promote gender equality and inclusion,” the company said. The rebranded toy launches this fall.
News of the name change emerged at an investors meeting on Thursday. Hasbro later tweeted about it, assuring fans that although the brand name is changing, the characters of Mr. and Mrs. Potato Head “aren’t going anywhere.” Those character names will still appear on the boxes under the new brand name.