Listing keywords indicating nearby parks, bonus space, and pools are some of the hottest for attracting home shopping families.
Families should expect to pay more for kid-friendly features, with listings that mention “treehouse” or “garage” associated with a 2.2% sale premium.
Kid-friendly homes are also selling quicker than expected. Homes with a backyard mentioned in the listing description are selling more than five days faster.
Buyers looking to snag a child-friendly home near a park or with a treehouse better be prepared to act fast.
Highlighting outdoor, family-friendly features in online listing descriptions helps homes sell more quickly than when indoor amenities are highlighted, a clear signal of the high demand families place on outdoor space. Listings mentioning a backyard sold 5.2 days faster than expected, and homes featuring a sandbox (4.5 days quicker) and playground (2.5 days) also sold more quickly.