By Cecilia Chan | Gilbert Sun News
Cactus Yards’ first year under the town’s control brought in $2.9 million in direct spending to Gilbert, thanks largely to youth sports, an Arizona State University study found.
The study, developed jointly with the town tourism and recreation staff, provides data and insight into how tournament visitors are using Gilbert businesses, restaurants and hotels during promoter-run tournaments at the sports facility near Elliot and Power roads.
“Embrace the people coming to your town,” ASU’s Dr. Eric Legg told the Parks and Recreation Board at its June 8 meeting. “They spend money and they might move here.”