Campaign launches range from amateurish to slick

The money spent for these governors’ elections won’t even touch the funds to be raised for 2020 candidates.

By Dillon Rosenblatt | Arizona Capitol Times

Arizona’s 2022 election cycle is taking full shape much earlier than any cycle before it, with 11 candidates already declared for the top two statewide offices. 

So far, four Republicans and two Democrat s are running for governor, with more expected to jump in any day now. Three Republicans and two Democrats have announced campaigns for the secretary of state race. Each campaign launch from the 11 candidates had a different look and feel to it – most had videos, websites, logos and the whole nine yards.  

Several political consultants accepted  Arizona Capitol Times’ invitation to critique the campaign kick-offs and comment on how their candidacies stack up. They made sure to note that campaigns – especially ones that began more than a year before the August 2022 primary – aren’t all about the launch. 

Republican consultant Barrett Marson of Marson Media, disclosed he is working for a political action committee for Matt Salmon’s gubernatorial bid, so he sat out discussion of that race. 

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