By Mindy Jones | Gilbert Sun News
We’ve finally entered into the land of 100-degree digits and man, oh man, it’s hot.
Talking about the weather in Arizona is getting about as repetitive as talking about real estate with one exception: while the national news media is clear on what 100 degrees looks and feels like, you won’t get a single commentary that accurately describes the real estate market in Gilbert with any level of consistency across news channels.
The problem is not so much that people can’t pull the data correctly, but that the interpretations of the data are cloaked in a variety of different emotions based on historical trends, outlier experiences, or inaccurate connections between leading and lagging indicators.
And the truth of the matter is that while we can’t predict the future, the closer we get to understanding the local real estate climate, the better we can predict – at least in the short term – what to expect from a consumer perspective.
