Q&A with Taylor Morrison on designing and buying a home online

By Symone Strong | Builder (Photo via Taylor Morrison)

Earlier this summer, Taylor Morrison—the No. 5 builder on the 2021 Builder 100—launched its virtual home buying platform, where buyers can purchase a new home from the comfort of their couch.

The company’s new digital configuration and reservation system for to-be-built homes guides customers to choose a floor plan, select a homesite using an interactive map, choose from a variety of exterior elevations, and then reserve that home entirely online.

“Today’s consumers crave ease and simplicity, whether they’re purchasing a car, groceries, or a new home online—this new tool takes the friction out of home buying,” says Sheryl Palmer, Taylor Morrison chairman and CEO.

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