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Q&A with Taylor Morrison on designing and buying a home online

By Symone Strong | Builder (Photo via Taylor Morrison)

Earlier this summer, Taylor Morrison—the No. 5 builder on the 2021 Builder 100—launched its virtual home buying platform, where buyers can purchase a new home from the comfort of their couch.

The company’s new digital configuration and reservation system for to-be-built homes guides customers to choose a floor plan, select a homesite using an interactive map, choose from a variety of exterior elevations, and then reserve that home entirely online.

“Today’s consumers crave ease and simplicity, whether they’re purchasing a car, groceries, or a new home online—this new tool takes the friction out of home buying,” says Sheryl Palmer, Taylor Morrison chairman and CEO.

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© 2024 Rose Law Group Reporter

Rose Law Group Reporter, which provides Dealmaker’s content and service, is contracted by Rose Law Group. Rose Law Group is a full service real estate and business Law Firm practicing in the areas of land use/entitlements, real estate transactions, real estate due diligence/project management, special districts, tax law, water law, business litigation, corporate formation, intellectual property, asset protection, data breach/privacy law, ADA compliance, estate planning, family law, cyber-law, online reputation and defamation, lobbying, energy and renewable energy, tax credits/financing, employment law, Native American law, equine law, DUIs, and medical marijuana, among others. The views expressed above are not necessarily those of Rose Law Group pc or its associates and are in no way legal advice. This blog should be used for informational purposes only. It does not create an attorney-client relationship with any reader and should not be construed as legal advice. If you need legal advice, please contact an attorney in your community who can assess the specifics of your situation.