By Symone Strong | Builder (Photo via Taylor Morrison)
Earlier this summer, Taylor Morrison—the No. 5 builder on the 2021 Builder 100—launched its virtual home buying platform, where buyers can purchase a new home from the comfort of their couch.
The company’s new digital configuration and reservation system for to-be-built homes guides customers to choose a floor plan, select a homesite using an interactive map, choose from a variety of exterior elevations, and then reserve that home entirely online.
“Today’s consumers crave ease and simplicity, whether they’re purchasing a car, groceries, or a new home online—this new tool takes the friction out of home buying,” says Sheryl Palmer, Taylor Morrison chairman and CEO.