Should we call it Old Town Scottsdale or downtown Scottsdale?

By Mike Sunnucks | Rose Law Group Reporter

That will be on the agenda for the Scottsdale City Council at its Sept. 21 meeting.

The council will be briefed on infrastructure projects (including wastewater) as well as economic development in the Old Town area.

Staff and city council members are also scheduled to discuss whether to call Scottsdale’s central core Old Town or downtown.

“The naming of Downtown or Old Town as a means to provide consistency with the Tourism marketing/branding efforts for this area of the community,” reads the naming discussion item on the council agenda.

The terms Old Town and downtown are at times used interchangeably and other times Old Town is used to describe areas with art galleries and Western style shops.

Scottsdale is a big tourism and arts destination. The discussion could look at how a more consistent approach to using the terms Old Town and downtown coordinates with Scottsdale’s branding, tourism and economic development efforts.

The council is also being asked to approve a $5.5 million expenditure for Willmeng Construction Inc. for repairs and improvements to the Civic Center Plaza in Old Town.

Upgrading events and public spaces in the plaza was part of a Scottsdale bond program approved by voters in 2019.

The $5.5 million allotment includes money for tree removal and preservation, demolition of the existing site and work on designs and infrastructure for a new Old Town plaza.

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