By Jessica Golden | CNBC
The apparel giant has taken its first steps into the metaverse. The Oregon-based company has filed several new trademarks this week that indicate its intent to make and sell virtual Nike-branded sneakers and apparel.
According to the U.S. Patent and Trademark Office, Nike filed applications on Oct. 27 for “Nike,” the brand’s famous slogan “Just Do It,” and its swoosh logo. The following day, two more applications, for the “Air Jordan” and “Jumpman” logos, were filed. In total, seven different applications have been submitted.
