Smile for the camera: Masked shoppers at My Sister’s Closet will have to show their faces after shoplifting incidents

By Paulina Pineda |Arizona Republic

(Disclosure: Rose Law Group represents My Sister’s Closet.)

The owners of a popular upscale secondhand store in the Phoenix area are requiring  shoppers wearing masks to show their face to security cameras after shoplifting incidents involving masked perpetrators. 

Starting Friday, masked shoppers at fashion consignment shop My Sister’s Closet are being asked to briefly pull down their mask at the door, co-owner Tess Loo said. 

Loo hopes the new policy will help identify shoplifters if any items are stolen and prevent “grab and run theft,” she said.

The change in policy comes after several high-end items were recently stolen, including designer purses, “which equate to thousands of dollars,” spokesperson Jen Sturgeon said.

“They come in and grab the items quick because no one can see their faces,” Sturgeon said.

In addition to the new mask policy, the owners are upping security at the stores, including hiring off-duty officers to provide armed security, and offering a $5,000 reward for information about the thefts.

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