(Cotina renderings via Disney)
By Arthur Levin | AZ Republic
Have you ever visited a Disney theme park resort, with its perfectly manicured and clean-scrubbed grounds, whimsical, yet reassuring architecture, chirpy employees, and general sense of cheery optimism, and thought how great it would be if you could take up permanent residence there? That’s sort of the idea behind the Mouse House’s latest venture: Disney-branded, master-planned home communities.
Today, the company announced “Storyliving by Disney, which will be part of the same division that oversees its theme parks, Disney Cruise Line, and other experiences. The first community, which will be known as Cotino and include about 1,900 housing units, will be in the Palm Springs city of Rancho Mirage, California.
“There is incredible demand for all things Disney. Our fans continue to look for new ways to engage with us, to keep Disney as part of their lives,” says Josh D’Amaro, chairman of Disney parks, experiences and products. At the branded communities, he adds, “you can be part of Disney all of the time.”
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