By Corina Vanek | Phoenix Business Journal
After pausing the rollout of its upscale boutique hotel brand, Vib, Phoenix-based Best Western Hotels & Resorts decided to develop a “prototype” of the hotel in the Valley to better understand the work that went into building the hotel and have a product to show potential developers.
“We identified that it would be important, with our headquarters here, that we build one of these ourselves and understand the costs and the challenges involved,” Ron Pohl, senior vice president and COO of Best Western, said.
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