Why retailers like Eobuwie are adding click-to-order conveniences to stores
By Andrew Adam Newman | Morning Brew
As consumers who’ve been mostly shopping online for a couple years increasingly return to stores, retailers are hunched over their Ouija boards, asking how those shoppers’ expectations have shifted. How will the convenience of click-to-order shape what shoppers expect to see in brick-and-mortar? How can flexibility be designed into stores for whatever public-health catastrophe—or technological triumph—might happen next?
Intending no offense to Ouija boards, or any of the dark arts, we decided to take a less paranormal approach. We jawboned with representatives of some major retail design firms to identify what they see as the most important priorities in store design today—and the future.
