When it comes to Roblox, Gucci is not playing around; Jordan Rose, founder and president of Rose Law Group, looks forward to Gucci’s Web3 creations

(Photo courtesy of Gucci)

By Maliha Shoaib, Maghan McDowell | Vogue Business

Gucci is back on Roblox, this time with a permanent digital Gucci Town. As well as appealing to players who compete for digital Gucci, Gucci is competing to understand virtual real estate.

Gucci Town on Roblox is centred around a circular virtual piazza surrounded by various buildings and spaces that encourage interactivity. This offers a first look at how Gucci Vault — the business unit that houses its Web3 efforts in addition to sales of vintage Gucci and products from independent brands — will be interpreted in the metaverse.

In a Gucci Vault building in Gucci Town, an oversized retro desktop computer mimics the look and feel of its preliminary Sandbox teasers. Here, larger-than-life vintage Blondie bags are on display; pop-ups share details on their provenance, including hints at the eventual ability to purchase the physical versions: “This handbag was selected by the creative director and vault archivists for its particularity, character and exceptional vintage condition,” one states. “It will arrive in tailor-made packaging.”

READ ON:

“Gucci, as a brand, has always set the trends in fashion and so it’s not surprising that they are leading couture to Web3.  As a Gucci aficionado, my avatar and I are personally excited to see what they are able to create when the imagination is the only limitation.”

Jordan Rose, Rose Law Group founder and president

Share this!

Additional Articles

Get Our Twice Weekly Newsletter!

* indicates required

Rose Law Group pc values “outrageous client service.” We pride ourselves on hyper-responsiveness to our clients’ needs and an extraordinary record of success in achieving our clients’ goals. We know we get results and our list of outstanding clients speaks to the quality of our work.

News Categories