Faith, family and finance: Alicia Deals worked hard to win a ‘golden ticket.’ Now comes the tough part

Alicia Deals is one of 26 winners of Arizona’s social equity marijuana licenses. Photo provided by Alicia Deals

(Disclosure: Rose Law Group represents Life Changers Investments and Chicanos Por La Causa.)

By Arizona Daily Star

To win one of the 26 social equity marijuana dispensary licenses handed out by the Arizona Department of Health Services (out of over 1,500 applicants) in April, she had to be lucky.

But when you listen to Deals’ story — about how her faith, her family and her plan to finance the operation that will now become her life’s work — you get the sense that maybe it was all meant to be.

“We formed Life Changers (the name for her LLC) on 11/11/2021. And coming through it, we were pulled as number 11. Some of these factors, in my story and in my case, they continue to amaze me day-by-day,” she said.

Paying it forward

Before ever hearing about the state’s social equity program for marijuana dispensaries, Deals, a Black single mother of three, was helping run her family’s power washing company and doing entertainment promotions.


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