By Greg Moore || The Arizona Republic
Arizona Democrats need to make a lot of noise if they want to “stay woke” because #NeverTrump #NeverWorks.
There are proxy fights up and down the ballot with Trumpublicans in every race from U.S. Senate and governor to secretary of state and schools superintendent.
With two months to go before the November ballot, Democrats Mark Kelly, Katie Hobbs, Adrian Fontes and Kathy Hoffman would do well to apply lessons from recent election cycles: Candidates lose if they oppose the Donald without a loud and clear message of their own.
Trump channeled anger in 2016, Biden in 2020
Consider 2016, when there was a crowded Republican presidential field.
Trump whipped up his base with fear and protectionism. He harnessed the tea party, “don’t tread on me,” the Second Amendment and border security.
Trump crystalized the culture war anger that bubbled among a segment of conservative voters into easy-to-understand marketing slogans: “Make America Great Again”; “when Mexico sends its people, they’re not sending their best;” and “I will build a great, great wall … and Mexico is going to pay for that wall.”
Sensing a bellwether they wouldn’t be able to un-ring, the Republican establishment tried to come together with a #NeverTrump movement, but ask Jeb Bush, Ted Cruz, John Kasich, Scott Walker and even would-be kingmakers like Paul Ryan how it played.
Liberals had the energy in 2020 behind police reform and the pandemic.
The Black Lives Matter wave gained size with an ill-advised Trump broadside at activist quarterback Colin Kaepernick, then it crashed ashore during the Summer of Protest after the deaths of George Floyd, Breonna Taylor and others at the hands of police.