By Georgann Yara | Special for the Arizona Business Gazette
Ever since she was a child, Anita Verma-Lallian envisioned a career in the family business.
But creating her own niche in the same industry where her family’s company thrived was an unexpected yet organic development.
While working with her father for Vermaland, one of the largest private landowners in the state, Verma-Lallian dealt with a lot of zoning and structure planning for large commercial developments.
They started getting requests from investors looking for land but didn’t have a specific parcel or place in mind. This was not in Vermaland’s wheelhouse. But Verma-Lallian saw it could be in hers.
“I saw a need for intermediality, to bring buyers and sellers together… To help buyers come in and find suitable sites,” she says.
She addressed this need with Arizona Land Consulting, her Phoenix-based company that provides full concierge services for both sides of the transaction.
Since launching the firm in 2020, Verma-Lallian has managed more than $1 billion in land throughout Arizona, she said. During her first year, she closed $6 million in real estate. In 2021, that totaled more than $100 million and this year she is on track to do $300 million.
Most of her commercial and residential land deals have taken place in the West Valley and has more recently expanded her reach to Casa Grande.
Not bad for what started a side gig to her day job working for the family business. As her client list grew, Verma-Lallian realized she needed to focus on her company.
