By Corina Vanek | Arizona Republic
The Super Bowl gives host cities global visibility, bringing hundreds of thousands of visitors for the game and other festivities and broadcasting snapshots of the venue to millions of viewers worldwide.
But that showcase comes at a price. Cities that want to host Super Bowl-branded festivities contribute money, venues, personnel and other resources to the regional effort to host the game and other related events.
The Super Bowl Host Committee, the local group tasked with planning and delivering a Super Bowl and its related events, must commit to raising $50 million for a community to be considered to host the game. The money comes from corporate sponsorships, tribal communities, cities and other organizations, which support in exchange for branding opportunities, sponsored events and other chances to showcase their destination on a world stage.
According to the Super Bowl Host Committee, nine cities and towns contributed to the committee directly with money, through their tourism branches with money, or through in-kind contributions: Avondale, Glendale, Goodyear, Mesa, Paradise Valley, Peoria, Phoenix, Scottsdale and Tempe.
“Those are the municipalities that have stepped up and contributed in some way,” Jay Perry, president and CEO of the Super Bowl Host Committee, said. “They have really locked arms with the host committee.”
