AI-generated content is emerging as a disruptive political force just as nations around the world are gearing up for a rare convergence of election cycles in 2024.
Why it matters: Around one billion voters will head to polls in 2024 across the U.S., India, the European Union, the U.K. and Indonesia, plus Russia — but neither AI companies nor governments have put matching election protections in place.
State of play: Election authorities, which are often woefully underfunded, must lean on existing rules to cope with the AI deluge.
AI startups tend to have few or no election policies.
After initially banning political uses of ChatGPT, OpenAI is now focused on banning “high volumes of campaign materials” and “materials personalized to or targeted at specific demographics.”
How it works: AI could upend 2024 elections via…
Fundraising scams written and coded more easily via generative AI.
A microtargeting tsunami, since AI lowers the costs of creating content for specific audiences — including delivering undecided or unmotivated voters “the exact message that will help them reach their final decisions,” according to Darrell West, senior fellow at Brooking Institution’s Center for Technology Innovation.