Homebuilders lean on these deal sweeteners to get buyers, close sales

(Disclosure: Rose Law Group represents Lennar.)

By Ashley Fahey | Business Journals

Homebuilders continue to see sales momentum — despite surging mortgage rates and persistent affordability challenges — in part because they’re pulling out the stops to lure buyers and ensure deals cross the finish line.

While a growing share of buyers have been locked out of the housing market because of rising mortgage rates, persistent home-price appreciation and a lack of existing-home inventory, the current environment also is creating some tailwinds for builders that can offer more competitive financing.

Read the full subscription story from the Phoenix Business Journal.

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