[OP-ED] How our Valley project will target 35% water use reduction

By Heath Melton | Phoenix Business Journal

There’s a myth with potentially far-reaching ramifications taking hold in Arizona that the state will soon run out of water. This misconception persists, even though numerous water experts have noted that there’s no evidence to support it. We aren’t running out of water, but we do need to pursue and adapt more innovative ways of conserving it. Arizonans — even with one of the fastest growing populations in the country — can, in fact, expect to have all the water that is needed for generations to come.

Since 1950, Arizona has had a seven-fold increase in population and a 15-fold growth in the state’s economy, yet the state uses the same amount of water today as it did over 60 years ago. Thanks to innovative technology — and a commitment to accelerate the adoption of smart water practices — the amount of water used on a per capita basis today will continue to fall for the coming decades.

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