By Scott Shumaker | The Mesa Tribune
Visit Mesa’s board of directors have adopted the organization’s first 10-year master plan for tourism to transform the city into a “major visitor destination” with direct spending by tourists exceeding $1 billion a year.
The plan, which aims to increase tourist spending from last year’s $710 million total, describes challenges and opportunities for meeting these goals with a mix of guiding principles and more specific objectives – such as establishing Mesa as a leading sports tourism and outdoor recreation capital.
Mesa would benefit from better transportation between the “visitor industry clusters,” or hubs of activity, spread across Mesa’s 133 square miles, according to the plan.
