Local housing markets sing when the “Anti-Hero” crooner comes to town, a new study finds.
There’s no bad blood between Taylor Swift and real estate. Her sold-out stadium concerts are proving to be good karma for local housing markets.
Architectural Digest explores in a new study(link is external) the possible housing impact of Taylor Swift’s record-breaking Eras Tour, which has grossed $1 billion to date. And look at what you made her do: Home prices rose in host cities by an average of 2.1% following Swift’s concerts compared to the national average of 0.5%, the study finds. The study measured the impact of the first leg of Swift’s U.S. tour from March through August. Atlanta saw some of the most significant home price appreciation after a Swift concert, with an uptick of 8.8%.
Certainly, Swift’s tour has been hitting large cities with markets that were already seeing home prices rise, but researchers say the hype around the singer’s concerts has a real effect.
“Taylor Swift’s Eras Tour wielded an unexpected influence on the real estate market,” says Amanda Lutz, a contributor and researcher for Architectural Digest. “This surge in home prices directly stems from the tour’s profound economic impact on these cities” and highlights “the tour’s role as a catalyst for potential relocations.”