(Disclosure: Rose Law Group represents PGA TOUR.)
By AZ Family, 3TV/CBS 5
Whether you’re at the WM Phoenix Open or watching the action from home, the PGA Tour is using artificial intelligence to make golf for interactive for fans.
“Every time you see something pop up on your phone, every time you see something on TV, every time you see that little box that comes up on our broadcast that says the ball was moving this fast, at this place. He has this far to the hole, that information has to come from somewhere and that’s why we put that technology on the ground,” said Ken Lovell, the senior vice president of golf technologies at the PGA Tour.
Lovell showed On Your Side inside the PGA Tour’s Shotlink truck. Shotlink is the PGA’s scoring system, and it tracks every ball on the course. “That camera is taking a two-dimensional image and turning it into a three-dimensional coordinate system and using artificial intelligence and machine learning to find a ball in that field and then translate that into a three-dimensional coordinate in any given second, so you know where it went and how it moved,” he explained.
“Artificial intelligence is already in the process of revolutionizing the way the world does business. Sports is a natural progression.” -Paul Coble, Rose Law Group Chair of Web3, IP and Technology Dept.
