By Lauren De Young | Cronkite News
PHOENIX – A cheer of “Bingo!” was quickly followed by groans of disappointment and hearty laughter as a group of older adults played Biden Bingo on Thursday morning. The event was part of a new Joe Biden campaign tactic that aims to mobilize senior voters through bingo rounds, pickleball tournaments, ice cream socials and intergenerational chats.
Attendees at Biden Bingo at a Biden campaign office in Phoenix praised the event, saying that it was a more personable approach to campaigning.
“I love the concept because just sitting at my table today, I met people I had no idea were invested in helping to reelect Joe Biden,” said Dora Vasquez, executive director of the Arizona Alliance for Retired Americans.
Seniors for Biden-Harris is one of the latest attempts from the Biden campaign to target specific demographics. This month, Republican Donald Trump launched Latino Americans for Trump and Black Americans for Trump. This targeted campaign strategy has blown up in the past decade or so, according to Stella Rouse, a professor in the School of Politics and Global Studies at Arizona State University.
