July 1, 2024 9:22 pm
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Mattel leader cites new Glendale theme park as key part of growth strategy

Photo via Mattel

By Chamber Business News

Mattel CEO Ynon Kreiz says the Mattel Adventure Park under construction in Glendale, Ariz. will be a central part of his company’s growing footprint in the entertainment field. 

Kreiz spoke at the Cannes Lions International Festival of Creativity this month, the annual gathering of creative and advertising leaders in the south of France. 

Kreiz was named the Cannes Lions International Festival of Creativity’s Entertainment Person of the Year. 

At the festival, he discussed the broader role of entertainment in the marketing and communications landscape and shared his vision for the company’s growth. 

Kreiz joined the company as CEO in April 2018 and was appointed chairman of the board of directors in May 2018. During his tenure, Mattel Films has announced 15 motion pictures in active development with major studio partners. 

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