How Prasada became a Valley retail giant

By Audrey Jensen | Phoenix Business Journal

Timing did not rule in Joshua Simon’s favor when his company decided to pursue the development of the Prasada shopping complex in 2019.

“There was a lot of ‘Oh, s–t’ moments in the beginning,” said Simon, the founder and CEO of Scottsdale-based SimonCRE. “Covid hits and nobody wants to talk to you in the retail world because all of their stores are being shut down.”

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