“This article mischaracterizes NIL and does not actually involve NIL. NIL laws primarily concern student-athletes earning compensation for the use of their name, image, and likeness in endorsements, sponsorships, or other business ventures. In this case, the fundraising efforts through the Sun Angel Collective seem to be focused on creating unique experiences for donors, such as exclusive packages with Coach Bobby Hurley, rather than on directly compensating student-athletes for NIL purposes.”
-George Finn, Rose Law Group senior transactional attorney
By Michael Brauner | Sports Illustrated
In the era of Name, Image, and Likeness, schools are having to get creative with how they go about fundraising for their programs in order to stay competitive with other schools.
That’s exactly what the Arizona State men’s basketball program is doing by attempting to take advantage of an October exhibition game against the Duke Blue Devils. Head coach Bobby Hurley, who was a legend in his playing career at Duke, is bringing his team to the place where he made a name for himself at Cameron Indoor Stadium in Durham, NC for a scrimmage.
Sun Devils fans who want to attend the game can purchase a package through the Sun Angel Collective which starts at $7,500 and ranges all the way up to $25,000. The packages include obviously tickets to the game but also travel and hotel expenses and other special insider perks.
