(Disclosure: Rose Law Group represents Taylor Morrison.)
By Symone Strong | Builder
Two years after launching Yardly, Taylor Morrison’s build-to-rent brand is making waves in the housing industry. Combining private backyard living with the flexibility of renting, Yardly has carved out a unique niche in the competitive rental market. With nearly three dozen project sites underway, key lessons learned, and ambitious plans for 2025, the brand is poised to redefine what renters can expect from their housing experience.
Ahead of his appearance at Zonda’s Build-to-Rent event, BUILDER spoke with Yardly president Darin Rowe to dive into Yardly’s journey, market strategies, and vision for the future. Read some of his introductory insights below and hear more from him in person in Arlington, Texas, on Feb. 3.
Want More BTR Insights?
Yardly’s Darin Rowe will join NexMetro Communities CEO Josh Hartmann and Mandrake Capital Partners president Ed Oprindick to provide key BTR perspectives at Zonda’s Build-to-Rent Conference, Feb. 3 to 4, in Arlington, Texas. Kimberly Byrum, managing principal of multifamily for Zonda Advisory, will moderate the “Perspective from the Leading Developers” session, where the panelists will share insight into their portfolio, discuss current capital market conditions, deal flows, absorptions, renter demand, and other key lessons for the future of this evolving sector. Click here for more information or to register.
It’s been a little over two years since the launch of Yardly. Where does the built-to-rent brand stand today?
