New law curbs how marijuana businesses can promote their product

By Howard Fischer | Capitol Media Services

Key Points: 
  • Approved law restricts marijuana advertising in public spaces
  • Any symbols or characters that might entice people under 21 years old will be banned
  • Law does not go into effect until June 2026

First, they came for Joe Camel.

Now, Arizona lawmakers are targeting Santa Claus.

No, they’re not trying to erase him. But they don’t want his image being used to pitch the sale of marijuana any more than the R.J. Reynolds mascot was used to promote smoking.

A new law approved by a wide margin and signed by Gov. Katie Hobbs will curb how those state-regulated marijuana establishments can promote their products. The key, according to Rep. Selina Bliss, is to stop promoting the drug, which is legal for adults, to anyone younger than 21.

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