Photo via Lucid Motors press release
By Amy Edelen | Phoenix Business Journal
Lucid (Nasdaq: LCID) inked a multiyear brand deal with actor Timothée Chalamet to market its Gravity SUVs, the California-based electric vehicle maker announced Tuesday.
Lucid, which manufactures its Lucid Air sedans and Gravity SUVs south of Phoenix in Casa Grande, called the partnership with Chalamet “a key milestone” in its strategy to “broaden cultural relevance of the brand through accelerated marketing efforts.”
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