By Howard Fischer | Arizona Capitol Times
Key Points:
- Attorney General Kris Mayes is suing Amazon for consumer fraud
- Mayes claims Amazon’s Buy Box algorithm is biased towards its own products
- Amazon generates $25 billion annually from Prime subscription fees nationwide
Rebuffed by two different judges, Attorney General Kris Mayes is now making a new effort to get courts to declare Amazon guilty of consumer fraud.
In one case, she is trying to resurrect arguments that consumers buying items on the company’s website are misled into spending more than they should. And, in the other, she said Amazon engaged in a practice of making it easy to sign up for Amazon Prime but difficult to cancel the service, describing it as “a roach motel where it is easy to get in but almost impossible to escape.”
Both, Mayes says, are violations of the Arizona Consumer Fraud Act.
