Mesa partners with the Be Kind People Project on youth-focused opioid prevention campaign

The Be Kind People Project® (BKPP) cut the ribbon at the grand opening of their new BE KIND Community Education Center. Located at 731 Grand Ave. in the Roosevelt district of Downtown Phoenix.

(Disclosure: Rose Law Group represents The Be Kind People Project.)

By Arizona Digital Free Press

Mesa has announced a new partnership with The Be Kind People Project to launch Be Aware. Be Strong. Be Healthy Mesa, an educational initiative aimed at preventing opioid and drug use among youth.

Funded through Mesa’s opioid settlement allocation, the campaign will deliver age-appropriate content to students, educators and parents in Mesa Public Schoolsand other local institutions, according to a press release.

The program focuses on building resiliency in children to help them grow into confident teens and adults equipped to resist the pressures of substance use, the release states.

“This is a one-of-a-kind effort that invests in prevention by reaching children where they are,” said Mayor Mark Freeman. “By building confidence and resiliency early, we are strengthening the foundation for a healthier and stronger Mesa for generations to come.”

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