By J. Graber | Scottsdale Independent
The City of Scottsdale is going it alone when it comes to marketing Old Town.
A memo from City Manager Greg Caton dated Dec. 26 to Mayor Lisa Borowsky and the rest of the city council said that instead of contracting with a private company to market all the area has to offer, as it has traditionally done, the city will use staff from the city’s tourism and events department as well the communications department to do the work.
“The in-house model ensures that the vast majority of funding is invested in public-facing marketing rather than administrative overhead, directly addressing council concerns raised during review of the agency proposal,” the memo states. “By leveraging existing staff and limiting outside services to targeted professional support, and adding short-term project management capacity during this period, the city can deliver a more efficient, transparent, and responsive Old Town marketing program that better supports local businesses and residents.”
