Rent concessions are on the rise in America’s Sunbelt cities

By Rebecca Picciotto | Wall Street Journal

The struggle to find an affordable apartment is tormenting renters in major cities across the country—but not in Phoenix, the U.S. capital of free rent.

About 54% of rentals in the metro area are giving tenants at least one month off their rent, the highest percentage of anywhere else in the country, according to October data from listings website Apartment List. The discounts can range from one month to more than three months. And that doesn’t count the other perks that landlords give out to attract tenants: Amazon gift cards, discounted sports tickets and free moving trucks.

The renter-friendly environment in Phoenix is a symptom of the city’s enormous glut of high-end apartments. Developers flooded the Sunbelt with new luxury buildings and flashy amenities during the pandemic years, when droves of remote workers were moving in. That led to a record surge of new apartments hitting the market. Now there aren’t enough renters to fill them.

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