(Disclosure: Rose Law Group represents Lennar.)
By Zonda Economics
One of Zonda’s most popular articles of 2025, “Where Is D.R. Horton Where You Are Not?,“ highlighted the three segments where D.R. Horton has particularly high market share—the Deep South, lesser-known Tennessee markets, and coastal, or near-coastal, cities.
As a follow-up, the team is shifting their focus to Lennar, a company that has held its position as the nation’s second-largest builder for over a decade.
Lennar: The Fast Facts
- 70-year legacy: The company was founded in 1954.
- Scale: Over one million homes built to date.
- Recent momentum: Closed 80,210 new homes in 2024, up 10% from 73,087 homes in 2023.
- Diverse portfolio: Products range from entry-level and move-up to multigenerational and active-adult lifestyle.
- Footprint: Active across 30 states.
Lennar has drawn industry attention for its “volume and even-flow production” strategy—a commitment to consistent housing starts that was reaffirmed during their recent earnings calls.
“We will maintain responsible volume to maintain an affordable cost structure, and we will find our floor and rebuild our margin as the overall housing market continues to remain short on supply,” executive chairman and CEO Stuart Miller shared during the builder’s most recent earnings call in December.
