(Disclosure: Rose Law Group represents Century Communities, D.R. Horton, and Meritage Homes.)
By Vincent Salandro | Builder
Each year, the Super Bowl signals the end of the football season but the start of something else: the housing market’s busiest stretch. Traditionally, the months following the big game produce the strongest home sales activity of the year, with purchases generally peaking in May and June. Builders typically achieve their strongest absorptions during the spring selling season as buyers are motivated to find a home before the start of the next school year or summer vacations.
After a 2025 spring selling season that builders widely described as soft and disappointing, the industry is watching closely to see how the 2026 edition unfolds. The next few months are expected to provide an early read on the trajectory of the housing market this year.
The market remains challenged by consumer confidence and buyer hesitation, though interest rates have declined to the low 6s and high 5s. Another wrinkle facing the housing market is the wave of severe winter weather in January that hit many parts of the country and the extent to which these events pushed back the beginning of the spring selling season.
