Ad agency exec Beau Lane joins GOP primary for secretary of state

Beau Lane/Screenshot via Vimeo

By Jeremy Duda | Arizona Mirror

The already crowded Republican primary for secretary of state got a new entrant on Tuesday with the addition of advertising and marketing firm executive Beau Lane.

Lane, the executive chairman of LaneTerralever, touted himself as a “citizen and a leader, not a career politician,” who can restore “faith, trust and integrity in our voting systems.” This is Lane’s first campaign for political office.

“The integrity of our voting systems is the cornerstone of our democracy. Our government only works when all Americans, all Arizonans, believe that their vote counts and our processes work,” Lane said in a campaign announcement video. 

On his campaign website, Lane said he will fight for “common-sense reforms” in Arizona’s election laws, though it’s unclear what, if any, changes he would advocate for. He said he supports requiring all in-person voters to show identification, only sending ballots to actual Arizona residents, and keeping Arizona’s voter rolls current — all things that are required by state law already. 

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