By Jessica Flint | Wall Street Journal
The average ticket price to attend the 2023 Super Bowl in Glendale, Arizona, in the greater Phoenix area, is hovering around $9,000, according to secondary market ticket platform TicketIQ. If it costs that much to get in the door to watch the Philadelphia Eagles play the Kansas City Chiefs, how much will fans be ponying up to stay in a vacation rental near State Farm Stadium?
According to short-term rental analytics firm AirDNA, the average booked rate in Glendale in advance of Super Bowl weekend was around $740 per night. This is compared to last weekend, when travelers could book a short-term rental in Glendale for closer to $225 per night.
Glendale, with a population of 248,325, according to Census data, is in Phoenix’s West Valley. The metropolitan area of Phoenix, by comparison, is home to nearly 5 million people. For Super Bowl weekend, short-term rental rates in the Phoenix area as whole, including popular resort destination Scottsdale, in Phoenix’s East Valley, were averaging in the ballpark of those in Glendale, up about 60% year-to-year, according to AirDNA.
