Try living in Elon Musk’s company town

By Christopher Hooks | New York Times

Just after 7 a.m. on Saturday, Nov. 18, as the sun was rising in the Gulf of Mexico, Noel Rangel, a 26-year-old native of Brownsville, Texas, was brought unwillingly into wakefulness by an uninvited sensation: The richest man in the world was shaking him. Or rather, his entire apartment. His bed was rumbling, his windows rattling. “I could hear the glass,” he said. He was confused. He woke as if Elon Musk himself had grabbed him by the shoulders.

Americans as a whole have become more familiar with the tax that powerful and erratic figures levy on people’s emotional and mental well-being. Though many very rich men fantasize about disconnecting from other humans — to go to space, or, in the case of the tech billionaire Peter Thiel, to create artificial cities in international waters — they are more desperate for social validation, not less. They need to inspire love or fear or awe.

Many people suspect that Donald Trump — though he denies it — ran for president in part because he was tired of being mocked so often. Jeff Bezos spent $42 million to build a mechanical clock under a West Texas mountain that is intended to last 10,000 years.Mr.Musk spent $44 billion of mostly other people’s money to buy Twitter, rebrand it as X and guarantee that he could continue to irritate people on a global scale.

For Mr. Rangel, what was figurative for others had become literal: When a tycoon stomps, the earth shakes. Mr. Musk’s company SpaceX had launched a new iteration of its Starship rocket about 25 miles away. That one didn’t blow up over his city as previous launches had. But Mr. Rangel still couldn’t go back to sleep. Across social media, some residents shared his irritation at being roused by a launch they did not realize was coming.

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