By Audrey Jensen | Phoenix Business Journal
Timing did not rule in Joshua Simon’s favor when his company decided to pursue the development of the Prasada shopping complex in 2019.
“There was a lot of ‘Oh, s–t’ moments in the beginning,” said Simon, the founder and CEO of Scottsdale-based SimonCRE. “Covid hits and nobody wants to talk to you in the retail world because all of their stores are being shut down.”