(Disclosure: Rose Law group represents Shea Homes.)
By Symone Strong | Builder
Through VR experiences, Shea Homes is helping buyers visualize communities and floor plans with clarity and confidence.
Virtual reality (VR) isn’t just for gamers anymore—it’s reshaping how Shea Homes sells homes and communities.
The California-based builder, which ranks No. 34 on the 2025 Builder 100, has taken VR to a new level with immersive and interactive tours of not only homes, but full communities.
“Shea Homes has been using virtual reality on a limited basis for quite some time, but at the end of 2019 we made the pivotal decision to launch all upcoming communities and all plans in virtual reality,” says Ken Peterson, vice president of sales and marketing at Shea Homes Arizona. “We worked closely with our architectural team, marketing team, and Zonda to develop a process which ensured we had all the necessary assets to build our homes and communities virtually.”
